Newmarket has continuously been recognized as one of the best places to live in Canada according to a national survey conducted each year by MoneySense Magazine. This is based on a number of factors that combine to make a community a great place to live. One of the primary factors that play a large role in the overall quality of life is community safety.

In 2016, Newmarket was within the top 10 communities for lowest crime rates when compared to over 200 towns and cities throughout Canada (according to MoneySense Magazine). We recently had a presentation at Council from York Regional Police (YRP). What we heard is that York Region remains one of Canada’s safest regions and we continue to have one of the most effective and efficient police services.

One of the top priorities in Newmarket when it comes to community safety is traffic management. With summer in full swing and more people out on our roads and sidewalks, traffic safety is more important than ever. Our Council works very closely with staff and York Regional Police on the 3 E’s of traffic safety – Education, Engineering and Enforcement.

Education
Education has proven to be the most efficient and cost-effective way of improving safety on our roads. The Town of Newmarket has a Safety Driven public education campaign in place, led by our mascot Safety Cone Sam. Safety Driven reinforces positive driving behaviours and discourages negative behaviours like speeding and distracted driving. Some of our education tools include lawn signs and electronic speed signs throughout town. If you would like to request a speed sign in your neighbourhood this summer, please contact the Town of Newmarket at 905-895-5193.

Engineering
The Town’s Engineering department works closely with the community to address traffic challenges and determine whether additional traffic control measures will help or hinder traffic flow. Engineering is a process that must be carefully considered and investigated prior to implementing. As part of the Town’s Speed Management Program, a pilot project is currently underway on Savage Road, Sandford Street, Sawmill Valley Drive and IvsBridge Blvd. Flexible bollards have been installed with the goal of slowing down vehicular traffic in the area.

Enforcement
The Town works closely with YRP to participate in programs that educate and enforce driver and pedestrian safety. If you see unlawful driving behavior in the community including speeding, unsafe lane changes, or disobeying traffic lights, please report it to the York Regional Police Road Watch Program. You can report it online or call YRP for more information at 1-866-876-5423.
According to the York Regional Police, the majority of people caught speeding are within a few kilometres of their homes. We all need to take accountability for our driving behaviours and slow down on our streets. Please remember to always be Safety Driven.